TikTok is introducing a fresh option that permits them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This move comes as the platform announced that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a full-scale rollout. This shift coincides with a surge in content created by AI, driven by emerging video-generation tools.
AI Proliferation Online
Recent reports that approximately one in 10 of the fastest-growing video streams on a competing service only show content made by AI. A significant portion of this output is considered low-quality AI content, a phrase for substandard, mass-produced content that is frequently illogical or surreal.
“We know from our community that numerous viewers appreciate content created using AI tools, including AI artwork to science explainers, and we aim to offer the community the power to see more or less of that, depending on their own likes,” commented a company executive.
AI on the Platform
The service disclosed that there are now 1.3bn videos on its service tagged as made with AI. Collectively, in excess of 100 million media items are added to the app daily, making AI content a limited portion of its total content library.
How to Adjust Settings
Members will be capable of decrease or raise the volume of artificial media they watch by opening the “manage topic” feature in the platform and picking “AI-generated content”. Additional categories that currently be adjusted under the filter cover news, fashion, beauty, and movement.
AI Disclosure Rules
TikTok’s rules mandate users to identify “realistic” artificially created content, and it bans harmful fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is without a tag can be deleted under its terms of service.
In addition, the app will now attach an “AI-made” tag to content produced via its own AI tools, or detected by an collaborative effort for recognizing artificial media. This step is designed to stop users from seeking to circumvent the tagging system.
Responsible AI Funding
The platform is also launching a $2m educational fund for professionals and groups to develop learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in teaching programming and robotics.
Moderation Strategy
The platform has supported its safety measures, during discussion over proposals to lay off numerous content moderators in Britain. It is set to eliminate a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists raising concerns that people are being substituted by automated systems.
A company official stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most graphic content before it is viewed by humans. The platform announced a significant reduction in shocking and graphic content seen by safety staff over the past year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is making a difference work at speed.”
